One of the major contributors to that feeling of overwhelm for expecting parents is the notion of having to hurry up and prepare for their little one's arrival.
A major tickbox for that preparedness is BUYING TONS OF STUFF. That can be a fun part, and also a hugely EXPENSIVE and EXHAUSTING experience.
There's the marketing guilt tactics that tell us if we don't buy xyz costly item then we are bad parents; and the scare tactics saying 'baby won't be safe / healthy / something' unless you buy a certain item. Then there's the hours and hours spent researching the options and making decisions about what you will invest in on behalf of your newborn.
- Parents get a curated set of healthful and eco-friendly baby clothing at each phase of their baby’s growth. All the essentials in one easy set. When their baby outgrows a Cocoon, parents can opt to re-sell it and order the next one new or pre-loved, at a discount from another family.
- By designing around thoughtful and smarter behaviors (getting the right amount, reselling and/or purchasing a pre-loved set), parents can get the highest quality while saving money and time
Let's challenge the conventional wisdom that being a good parent means having to over-consume. Finding creative ways to recycle, re-use and simply buy less "STUFF" means having more money and resources for things like:
- dinner delivery
- cleaning services
- postpartum doula care
- lactation consultation or other medical care
- ... the list goes on.
- Read about Cocoon by UpChoose's mission:
- Our consumption model is broken: https://shift.
newco.co/our-consumption- model-is-broken-heres-how-to- build-a-new-one-bda838cd5dde
- here’s how we’re building a new one: https://shift.newco.co/
were-building-a-new- consumption-model-and-it- starts-at-the-beginning- babies-6a0f2ff4626d
- UpChoose new consumption model video: https://www.youtube.
Transcript available here: Download S1e49_fourth_trimester_podcast_transcript